The best Mobile Marketing Agencies in Amsterdam

What you are buying

User acquisition: paid installs across networks, priced per install or per action.
Store optimisation: listing, screenshots, keywords, ratings. Cheap, durable, and usually neglected.
Retention and lifecycle: push, email, in-app messaging. The half that decides whether acquisition was worth buying.

How it is priced

49%Managed spendFee plus media across acquisition networks.
33%RetainerLifecycle and store work on a monthly basis.
18%Performance per actionPaid on installs or qualified events, with fraud terms.

Rough share of engagements. Performance deals need explicit fraud and attribution-window terms, or the argument arrives with the first invoice.

Running the selection

Ask how they measure now that platform signals are limited. A supplier still quoting deterministic per-user attribution has not updated their practice.

Have them critique your store listing before the pitch. It is public, it takes ten minutes, and the ones who bothered stand out.

Check whether they will touch retention at all, or only buy installs.

Put these in the contract

Attribution setup	Which tool, which windows, agreed in writing.
Fraud terms	What is not paid for, and how it is detected.
Cohort reporting	Retention by install cohort, not a single average.
Store work included	Listing and assets, with a test cadence.
Lifecycle ownership	Somebody responsible for day seven and day thirty.

Ask before you sign

How do you attribute installs today, and what are the limits?
What would you change in our store listing this week?
Which cohorts do you report on, and how far out?
What are the fraud terms in this contract?
Who owns retention, and what do they plan for day thirty?

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