What you are buying
- Experimentation across the funnel: acquisition, activation, retention, referral.
- A cadence of tests with hypotheses written down before results arrive.
- The prerequisite is volume. Below a few thousand relevant events a month, most tests cannot resolve, and the engagement becomes opinion with extra steps.
How it is priced
- 51%Sprint retainerA fixed number of experiments per month.
- 28%Embedded teamPeople working inside your product process.
- 21%Audit and roadmapA one-off review with a prioritised backlog.
Rough share of engagements. An embedded arrangement works when your engineers can ship the winners; without that, experiments queue up and the retainer buys reports.
Running the selection
Ask for three experiments that failed and what was learned. A supplier with only winners is either new or editing.
Establish who can deploy a change to the product, and how long that takes. This single constraint decides whether the engagement can work at all.
Agree the statistics up front: what counts as a result, and who calls it.
Put these in the contract
| Tests per month | A committed number, and how many reached a conclusion. |
| Documented hypotheses | Written before the test runs, not after. |
| Implementation route | Who ships the winning variant, and within how long. |
| Retention in scope | Growth work that ignores retention flatters itself. |
| Knowledge left behind | A readable log of what was tried and what it taught. |
Ask before you sign
- Do we have enough volume for your tests to conclude?
- Tell us about three experiments that failed.
- Who deploys a winning change, and how quickly?
- What counts as a result, and who decides?
- What will we know in six months that we do not know now?
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