AMS · Agency SourcingProcurement notes for marketing buyers

Category · Amsterdam

The best Growth Hacking Agencies in Amsterdam

The promise is a machine that finds growth by testing. The requirement, rarely stated at the pitch, is enough traffic to reach a conclusion and enough engineering access to act on it.

What you are buying

  • Experimentation across the funnel: acquisition, activation, retention, referral.
  • A cadence of tests with hypotheses written down before results arrive.
  • The prerequisite is volume. Below a few thousand relevant events a month, most tests cannot resolve, and the engagement becomes opinion with extra steps.

How it is priced

  • 51%Sprint retainerA fixed number of experiments per month.
  • 28%Embedded teamPeople working inside your product process.
  • 21%Audit and roadmapA one-off review with a prioritised backlog.

Rough share of engagements. An embedded arrangement works when your engineers can ship the winners; without that, experiments queue up and the retainer buys reports.

Running the selection

Ask for three experiments that failed and what was learned. A supplier with only winners is either new or editing.

Establish who can deploy a change to the product, and how long that takes. This single constraint decides whether the engagement can work at all.

Agree the statistics up front: what counts as a result, and who calls it.

Put these in the contract

Tests per monthA committed number, and how many reached a conclusion.
Documented hypothesesWritten before the test runs, not after.
Implementation routeWho ships the winning variant, and within how long.
Retention in scopeGrowth work that ignores retention flatters itself.
Knowledge left behindA readable log of what was tried and what it taught.

Ask before you sign

  1. Do we have enough volume for your tests to conclude?
  2. Tell us about three experiments that failed.
  3. Who deploys a winning change, and how quickly?
  4. What counts as a result, and who decides?
  5. What will we know in six months that we do not know now?
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