The best Content Marketing Agencies in Amsterdam

What you are buying

Editorial: articles, guides and comparisons aimed at search demand that already exists.
Thought leadership: pieces that carry a point of view. Harder to brief and impossible to outsource entirely.
Supporting material: case studies, documentation, sales collateral. Undervalued and often the highest-converting work.

How it is priced

41%Per piecePriced by article or asset, with a monthly minimum.
45%RetainerOngoing plan, production and distribution.
14%Strategy projectAudit, plan and briefs, executed by your team.

Rough share of engagements. Per-piece pricing is easy to compare and quietly encourages volume over quality; a retainer with an agreed output is usually the better shape.

Running the selection

Read three published pieces they wrote, in full. Not summaries. Writing is the product and you can judge it directly.

Ask who interviews your experts. Content without access to your specialists reads like content written without access to your specialists.

Find out what distribution is included. A piece nobody reads cost the same to write as one that worked.

Put these in the contract

Named writers	You are buying particular people. Ask which.
Subject access	Scheduled interviews with your experts, in the plan.
Distribution attached	Every piece has a route to an audience before it is commissioned.
Refresh plan	Existing pieces updated on a schedule, not abandoned.
Rights and archives	Source documents and drafts delivered.

Ask before you sign

Who writes, and may we read three of their published pieces?
How do you get access to our specialists, and how often?
What is the distribution plan for each piece?
How do you decide what to update rather than write new?
What does month twelve look like if this works?

Other categories